The Boujee Beez Story: How We Turned an Idea into Elevated Spirit Wear

The Boujee Beez Story: How We Turned an Idea into Elevated Spirit Wear

What started as a casual conversation on Spring Break 2023 has quickly turned into something much bigger than we ever imagined. Sitting on the white sandy beaches of Rosemary Beach, Florida, we kept saying how boujee everything was down there—the scenery, the shops, the atmosphere. That’s when the name Boujee Beez was born, and with it, the idea of launching our own t-shirt brand.

The Beginning: A T-Shirt Company with Big Dreams

After returning home from spring break, we spent the summer of 2023 bringing our vision to life. We worked tirelessly on designing shirts, setting up our website, and figuring out how to drop-ship our products. It was an exciting time, and before we knew it, we landed our first big team order—a football team looking for custom shirts.

That moment changed everything. We quickly realized that spirit wear was where we needed to be. Moms on the sidelines weren’t just looking for another generic t-shirt; they wanted something stylish, something unique, something they could feel confident and proud wearing while cheering on their athletes.

Finding Our Niche: Elevating Spirit Wear

With that realization, we began shifting away from basic printed items and started focusing on high-end, custom spirit wear—a space that was seriously lacking stylish, boutique-inspired designs. We started incorporating custom chenille patches, sequin patches, and even statement-making sequin jackets. These designs weren’t just spirit wear; they were fashionable, elevated, and meant to stand out.

Taking the Leap into Collegiate Licensing

Fast forward to Summer 2024, and we were having a conversation with a boutique owner we hoped to get into. She suggested that we take our elevated designs to the next level by getting licensed for universities. That suggestion sparked something big, and we didn’t hesitate. We immediately started the process of getting collegiate licensing, and our first official university was a special one—The University of Iowa.

As proud Iowa alumni, it only made sense that the Hawkeyes would be the first school we launched in our collegiate line. But this is just the beginning! We have more universities in the works and are beyond excited to roll out our first official collegiate spirit wear collection this Spring/Summer.

Where We Are Now & What’s Next

What started as a simple t-shirt business idea in Rosemary Beach has transformed into a one-of-a-kind, elevated spirit wear brand that helps moms, teams, and fans feel stylish while showing off their pride. From local football and cheer teams to big collegiate game days, our mission remains the same:

💛 Create high-quality, fashion-forward spirit wear that stands out.
Help moms and fans feel confident and stylish while cheering.
🏈 Continue expanding into more universities and beyond!

We are so grateful for this journey and can’t wait to see where Boujee Beez goes next. Thank you for supporting us—we’re just getting started!

Stay tuned for our collegiate launch and more exciting designs coming soon! 🎉💛🖤

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